Cigna Healthcare
Social / Email / OOH
People don’t always love their health insurers. Why? Because they over complicate EVERYTHING. What’s a claim? Who’s in-network? Why’s this out-of-pocket? It’s a lot to figure out. So, rather than just being a typical health insurer—we decided to become a health reassurer instead.
In everything we created, from social to email to out-of-home, we connected with our audiences by using their voices and questions—and then answering them in the easiest, fastest, more reassuring way possible.
Results / So many new enrollments that the site went down. We were pretty pumped to break (a small part of) the Internet.
Social stories
This was a direct response campaign, so our RTBs had to be front and center. But that doesn't mean we couldn't directly connect with our audience.
Answering our audience’s most pressing questions with the answer they want to hear: Yes.
OOH
Flexing our responses to be next-level relatable for our audiences.
