Moosehead Lager

Social

Moosehead Lager is an independent brewer—and they’re pretty proud of that. To help them celebrate 150 years of never selling out, we created a social/video campaign starring the most fiercely independent moose we could find on YouTube. The client couldn’t believe how cheap this was to make, we couldn’t believe how excited YouTubers were to let us use their videos, and the moose couldn’t believe someone was recording them the whole time.

Results / Lots of shares and lots of fun looking for moose videos on the interwebs.