BAILEYS COFFEE CREAMER

Social

Anyone who’s ever had a mudslide knows what Baileys is—but not everyone knew about their non-alcoholic coffee creamers. To help spread the word, we created a social sweepstakes that tapped into a real problem: Once your mudslide days are over, it gets harder to stay in-touch with your friends. And as great as it can be to keep up with each other via social media, nothing beats re-connecting in real life over a good cup of coffee (with some great creamer).

Results / 35,000 entries, 16,000 invitations created, and 2 winners who got to have the coffee date of a lifetime in Paris.

Bonus

Just a few lines I can’t believe Baileys let me get away with. Thanks guys—made my day.