Work Experience

Hot Tip: Read it from the bottom up to see how the story unfolded.

Senior Copywriter
Cigna / Remote
2022 - Present
I really like to make the things—so I demoted myself. While leading teams is rewarding, concepting solutions to real-time marketing problems is my jammm. And at Cigna’s internal agency, I’ve been able to create direct response campaigns, write research-backed long-form content, and even send emails to men who are afraid of the doctor (it’s a thing). Along the way, I’ve learned sooo much about the health insurance industry. I even know what a deductible is—I’m pretty proud of that.

Brands:
Cigna Healthcare, The Cigna Group, Individual and Family Plans & Evernorth

Skills Gained:
Direct Response / AI / Health Insurance Industry Knowledge

ACD / Copy
TJX / Framingham, MA
2020 - 2022
Went to the home of HomeGoods. As a freelancer, Senior Copywriter, then ACD, I helped make everything from engagement-increasing social content to high-open-rate emails to global signage packages. The best part? Helping launch HomeGoods’ very first eCommerce site—which had fans: Totally. Losing. Their. Minds. I’ve never seen such loyal brand-lovers, and their obsession was so contagious I become one too.

Brands:
HomeGoods, Homesense, & TJX Internal

Skills Gained:
Building & Launching an eCommerce Site


ACD / Copy
CTP / Boston, MA
2018 - 2020
ACDs get to be leaders and players. As a player, I was able to work on local, regional, and national brands. But as a leader, I got to do so much more—from helping young creatives discover their own brand of awesome, to creating a whole new agency process that would get the right brains on the right projects at the right time.

Brands:
Dunkin’, MAPFRE Insurance, Eastern Bank, Dean College, NARAL, Newport Restaurant Group, Partners Urgent Care, & Wahlburgers

Skills Gained:
Creative Direction / Leadership / Strategy / Analytics / PR / VR Game Development / Food & Beverage Industry Knowledge / Healthcare Industry Knowledge


Staff Writer
Boston University / Boston, MA
2018
Left turn! I moved back to Boston because I felt like I left a part of me there. At BU, I was able to show prospective students that the School of Theology could give them more than just a religious experience, created eyeball-worthy content backed by analytics, and helped newly accepted students accept how small their dorm room was going to be.

Brands:
Boston University’s Schools and Colleges, Admissions, & Alumni Association

Skills Gained:
Translating Research Findings / UX Site Mapping / Higher Education Industry Knowledge


Freelance
Los Angeles, CA
2017 - 2018
Right turn! I went to the Left Coast to work for myself. During that time, I got to work for a lot of awesome brands too. From braving a group of Storm Troopers for Disneyland to writing a website to get the word out about The 3% Movement, I was able to push my own boundaries while I lived out of my geographical bounds.

Brands:
Disneyland Parks & Resorts, Disney’s Aulani Resort, Adventures by Disney, The 3% Movement, Chase Credit Cards, & Weight Watchers

Skills Gained:
Freelancing / National & Global Campaigns / Tourism & Financial Industry Knowledge


Senior Copywriter
Brand Content / Boston, MA
2014 - 2017
I didn’t want my experience to be one-sided, so I went agency-side. At Brand Content, I traveled to sunny LA to sit in an ice cream freezer for Hood—and hung off cliffs in Guatemala to capture a boy’s 3-hour journey to school for School the World. In-between, I learned the art of pitching, how to vary up my voices, and the discipline it takes to come at a strategy from every angle.

Brands:
School the World, Hood, Sentient Jet, Monster, Baileys, Heluva Good!, Lactaid, BFresh, Valley Cats, & Glove Up

Skills Gained:
Producing Integrated Campaigns / TV Production & Editing / Out of Home / Interactive Digital Experiences / Pitching


Senior Copywriter
Staples / Framingham, MA
2010 - 2014
In-house in Staples’ house was where I learned about the importance of leadership, authenticity, and teamwork. As I went from Junior Copywriter, to Copywriter, to Lead Copywriter, and to Senior Copywriter, I worked on every part of the Staples business, making my office supply knowledge pretty much endless.

Brands:
Staples Seasonal (Back to School & Holiday), Staples Digital (Staples.com, Email, Social, & Digital Experiences), Staples Advantage (B2B), & Staples “Own Brand” Products

Skills Gained:
Concepting / UX & SEO Writing / Organic & Paid Social / A/B Testing / Email / Print / Radio / Video / Long & Short-Form Copy / Presenting / Collaborating & Partnering with Marketing / B2B, B2C & B2B2C / Retail Industry Knowledge


Junior Producer
Captains of Industry / Boston, MA
2009 - 2010
Snagged an internship by bartending at Captains’, “Funeral for Traditional Advertising.” After a couple of months, it turned into a job. As a junior producer, I learned a lot about production, the value of good content, and the renewable energy industry. I also had to search the streets of Boston, for hours, looking for “just the right” carrot cake. And just like any good producer—I found it.

Brands:
First Wind, Cogenra Solar, Enernoc, & Deep Water Wind

Skills Gained:
Scoping / Scouting / Scheduling / Casting / Shooting / Video Editing / Blogging


Professional Writing Tutor
Endicott College / Beverly, MA
2005 - 2012
A side hustle where I helped undergraduate & graduate students organize, structure, cite, and polish their work. The pure joy that comes from showing someone else how to let their own brilliance shine is a high that I’ll chase for the rest of my career. It’s also the reason I commuted 3 hours, to tutor for 3 hours, every week for 7 years.

Skills Gained:
Proofreading / Copy Editing / Citation / Grammar / Research / MLA, APA, ESL / Teaching / Guiding / Empathizing & Listening

SCHOOL

Eternal Student (I still take classes so I can stay sharp.)
MassArt, AdClub, & The New Art School / MA
Present – Foreseeable Future

M.S. in Advertising
Boston University / Boston, MA
2007 – 2009

B.S. in Communication
Endicott College / Beverly, MA
2003 – 2007

Awards

I worked really hard for some, and now they’re in my parents’ garage.

Contact

FYI: I continue to regret how complicated I made this email address. Thanks a lot, Past Lindsey.
LindseyMCampbell1@gmail.com