Work Experience

Hot Tip: Read it from the bottom up to see how the story unfolded.

Senior Copywriter
Cigna / Remote
2022 - Present
Concepting solutions to real-time marketing problems is my jammm. And at Cigna’s internal agency, I’ve been able to create direct response campaigns that broke (a small part) of the Internet, strategize ways to make our customers’ journey to the care they need seamless, and even created a whole (bowel) movement to help reluctant IBS-sufferers join in solidarity for having not-so-solid poops.

Brands:
Cigna Healthcare, The Cigna Group, Individual and Family Plans & Evernorth

Skills Gained:
Customer Journey Strategy / Direct Response / AI / Health Insurance Knowledge

ACD / Copy
TJX / Framingham, MA
2020 - 2022
Went to the home of HomeGoods. As a freelancer, Senior Copywriter, then ACD, I helped make everything from engagement-increasing social content to high-open-rate emails to global signage packages. The best part? Helping launch HomeGoods’ very first eCommerce site—which had fans: Totally. Losing. Their. Minds. I’ve never seen such loyal brand-lovers, and their obsession was so contagious I become one too.

Brands:
HomeGoods, Homesense, & TJX Internal

Skills Gained:
Building & Launching an eCommerce Site


ACD / Copy
CTP / Boston, MA
2018 - 2020
ACDs get to be leaders and players. As a player, I was able to work on local, regional, and national brands. But as a leader, I got to do so much more—from helping young creatives discover their own brand of awesome, to creating a whole new agency process that would get the right brains on the right projects at the right time.

Brands:
Dunkin’, MAPFRE Insurance, Eastern Bank, Dean College, NARAL, Newport Restaurant Group, Partners Urgent Care, & Wahlburgers

Skills Gained:
Creative Direction / Leadership / Strategy / Analytics / PR / VR Game Development / Food & Beverage Industry Knowledge / Healthcare Industry Knowledge


Staff Writer
Boston University / Boston, MA
2018
Left turn! I moved back to Boston because I felt like I left a part of me there. At BU, I was able to show prospective students that the School of Theology could give them more than just a religious experience, created eyeball-worthy content backed by analytics, and helped newly accepted students accept how small their dorm room was going to be.

Brands:
Boston University’s Schools and Colleges, Admissions, & Alumni Association

Skills Gained:
Translating Research Findings / UX Site Mapping / Higher Education Industry Knowledge


Freelance
Los Angeles, CA
2017 - 2018
Right turn! I went to the Left Coast to work for myself. During that time, I got to work for a lot of awesome brands too. From braving a group of Storm Troopers for Disneyland to writing a website to get the word out about The 3% Movement, I was able to push my own boundaries while I lived out of my geographical bounds.

Brands:
Disneyland Parks & Resorts, Disney’s Aulani Resort, Adventures by Disney, The 3% Movement, Chase Credit Cards, & Weight Watchers

Skills Gained:
Freelancing / National & Global Campaigns / Tourism & Financial Industry Knowledge


Senior Copywriter
Brand Content / Boston, MA
2014 - 2017
I didn’t want my experience to be one-sided, so I went agency-side. At Brand Content, I traveled to sunny LA to sit in an ice cream freezer for Hood—and hung off cliffs in Guatemala to capture a boy’s 3-hour journey to school for School the World. In-between, I learned the art of pitching, how to vary up my voices, and the discipline it takes to come at a strategy from every angle.

Brands:
School the World, Hood, Sentient Jet, Monster, Baileys, Heluva Good!, Lactaid, BFresh, Valley Cats, & Glove Up

Skills Gained:
Producing Integrated Campaigns / TV Production & Editing / Out of Home / Interactive Digital Experiences / Pitching


Senior Copywriter
Staples / Framingham, MA
2010 - 2014
In-house in Staples’ house was where I learned about the importance of leadership, authenticity, and teamwork. As I went from Junior Copywriter, to Copywriter, to Lead Copywriter, and to Senior Copywriter, I worked on every part of the Staples business, making my office supply knowledge pretty much endless.

Brands:
Staples Seasonal (Back to School & Holiday), Staples Digital (Staples.com, Email, Social, & Digital Experiences), Staples Advantage (B2B), & Staples “Own Brand” Products

Skills Gained:
Concepting / UX & SEO Writing / Organic & Paid Social / A/B Testing / Email / Print / Radio / Video / Long & Short-Form Copy / Presenting / Collaborating & Partnering with Marketing / B2B, B2C & B2B2C / Retail Industry Knowledge


Junior Producer
Captains of Industry / Boston, MA
2009 - 2010
Snagged an internship by bartending at Captains’, “Funeral for Traditional Advertising.” After a couple of months, it turned into a job. As a junior producer, I learned a lot about production, the value of good content, and the renewable energy industry. I also had to search the streets of Boston, for hours, looking for “just the right” carrot cake. And just like any good producer—I found it.

Brands:
First Wind, Cogenra Solar, Enernoc, & Deep Water Wind

Skills Gained:
Scoping / Scouting / Scheduling / Casting / Shooting / Video Editing / Blogging


Professional Writing Tutor
Endicott College / Beverly, MA
2005 - 2012
A side hustle where I helped undergraduate & graduate students organize, structure, cite, and polish their work. The pure joy that comes from showing someone else how to let their own brilliance shine is a high that I’ll chase for the rest of my career. It’s also the reason I commuted 3 hours, to tutor for 3 hours, every week for 7 years.

Skills Gained:
Proofreading / Copy Editing / Citation / Grammar / Research / MLA, APA, ESL / Teaching / Guiding / Empathizing & Listening

SCHOOL

Eternal Student (I still take classes so I can stay sharp.)
MassArt, AdClub, & The New Art School / MA
Present – Foreseeable Future

M.S. in Advertising
Boston University / Boston, MA
2007 – 2009

B.S. in Communication
Endicott College / Beverly, MA
2003 – 2007

Awards

I worked really hard for some, and now they’re in my parents’ garage.

Contact

FYI: I continue to regret how complicated I made this email address. Thanks a lot, Past Lindsey.
LindseyMCampbell1@gmail.com