Work Experience
Senior Copywriter
Cigna / Remote
2022 - Present
I really like to make the things—so I demoted myself. While leading teams is rewarding, concepting solutions to real-time marketing problems IS. MY. JAM. And at Cigna’s internal agency, I’ve been able to work on direct response campaigns, big brand campaigns and even write reminders to men who are afraid to go to the doctor (it’s a thing). Along the way, I’ve learned sooo much about the health insurance industry. I even know what a deductible is!
Brands:
Cigna Healthcare, The Cigna Group, Individual and Family Plans & Evernorth
Skills Gained:
Direct Response, AI, and Health Insurance Know-it-All
ACD / Copy
TJX / Framingham, MA
2020 - 2022
Went to the home of HomeGoods. As a Freelancer, Senior Copywriter, then ACD, I helped make everything from engagement-increasing social content to high-open-rate emails to global signage packages. The best part? Helping launch HomeGoods’ very first eCommerce site—which had fans: Totally. Losing. Their. Minds. I’ve never seen such loyal brand lovers, and it was so contagious I become one too.
Brands:
HomeGoods, Homesense, & TJX Internal
Skills Gained:
Building and launching an eCommerce site
ACD / Copy
CTP / Boston, MA
2018 - 2020
ACDs get to be leaders and players. As a player, I was able to work on local, regional, and national brands. But as a leader, I got to do so much more—from helping young creatives discover their own brand of awesome, to creating a whole new agency process that would get the right brains on the right projects at the right time.
Brands:
Dunkin’, MAPFRE Insurance, Eastern Bank, Dean College, NARAL, Newport Restaurant Group, Partners Urgent Care, & Wahlburgers.
Skills Gained:
Creative Direction, Leadership, Strategy Development, PR, VR Game Development, The Food & Beverage Industry, The Healthcare Industry, and The Insurance Industry.
Staff Writer
Boston University / Boston, MA
2018
Left turn! I moved back to Boston because I felt like I left a part of me there. At BU, I was able to show prospective students that the School of Theology could give them more than just a religious experience, created eyeball-worthy content backed by analytics, and helped newly accepted students accept how small their dorm room was going to be.
Brands:
Boston University’s Schools and Colleges, Admissions, & Alumni Association
Skills Gained:
Deciphering & Translating Research Findings, UX Site Mapping, Partnering with Analytics, & Higher Education
Freelance
Los Angeles, CA
2017 - 2018
Right turn! I went to the Left Coast to work for myself. During that time, I got to work for a lot of awesome brands too. From braving a group of Storm Troopers for Disneyland to writing a website to get the word out about The 3% Movement, I was able to push my own boundaries while I lived out of my geographical bounds.
Brands:
Disneyland Parks & Resorts, Disney’s Aulani Resort, Adventures by Disney, The 3% Movement, Chase Credit Cards, & Weight Watchers.
Skills Gained:
Freelancing, The Tourism & Financial Industries, National Campaigns, & Packing and Moving All of My Belongings (Twice).
Senior Copywriter
Brand Content / Boston, MA
2014 - 2017
I didn’t want my experience to be one-sided, so I went agency-side. At Brand Content, I traveled to sunny LA to sit in an ice cream freezer for Hood—and hung off cliffs in Guatemala to capture a boy’s 3-hour journey to school for School the World. In-between, I learned the art of pitching, how to vary up my voices, and the discipline it takes to come at a strategy from every angle.
Brands:
School the World, Hood, Sentient Jet, Monster, Baileys, Heluva Good!, Lactaid, BFresh, Valley Cats, & Glove Up.
Skills Gained:
Concepting & Producing Integrated Campaigns, TV Production & Editing, Out of Home, Organic Social, Interactive Digital Experiences, Pitching, & Industry Research
Senior Copywriter
Staples / Framingham, MA
2010 - 2014
In-house in Staples’ house was where I learned a great deal about the importance of leadership, authenticity, and teamwork. As I went from Junior Copywriter, to Copywriter, to Lead Copywriter, and to Senior Copywriter, I worked on every part of the Staples business, making my office supply knowledge pretty much endless.
Brands:
Staples Seasonal (Back to School & Holiday), Staples Digital (Staples.com, Email, Social, & Digital Experiences), Staples Advantage (B2B), & Staples “Own Brand” Products
Skills Gained:
Concepting, UX & SEO Writing, Organic & Paid Social, A/B Testing, Email, Print, Radio, Video, Long & Short-Form Copy, Presenting, Collaborating, & Partnering with Marketing
Junior Producer
Captains of Industry / Boston, MA
2009 - 2010
Snagged an internship by bartending at Captains’, “Funeral for Traditional Advertising.” After a couple of months, it turned into a job. As a junior producer, I learned a lot about production, the value of good content, and the renewable energy industry. I also had to search the streets of Boston, for hours, looking for “just the right” carrot cake. And just like any good producer—I found it.
Brands:
First Wind, Cogenra Solar, Enernoc, & Deep Water Wind
Skills Gained:
Scoping, Scouting, Scheduling, Casting, Shooting, Video Editing, Blogging, & Searching for Baked Goods
Professional Writing Tutor
Endicott College / Beverly, MA
2005 - 2012
A side hustle where I helped undergraduate & graduate students organize, structure, cite, and polish their work. The pure joy that comes from showing someone else how to let their own brilliance shine is a high that I’ll chase for the rest of my career. It’s also the reason I commuted 3 hours, to tutor for 3 hours, every week for 6 years.
Skills Gained:
Proofreading, Copy Editing, Citation, Grammar, Research, MLA, APA, ESL, Teaching, Guiding, Empathizing, & Listening
School
M.S. in Advertising
Boston University / Boston, MA
2007 – 2009
B.S. in Communication
Endicott College / Beverly, MA
2003 – 2007
AWARDS
I worked really hard for some, and now they’re in my parents’ garage.
Info
Email / LindseyMCampbell1@gmail.com