Hoodsie Cups

Rich Media / App / Outdoor

Hoodise Cups were a HUGE hit at kids’ birthday parties in the 80’s & 90’s. But for some reason, the kids who grew with up them weren’t buying them for their own children. To keep the tradition alive, we created a campaign that spoke directly to millennial moms.

Results / 7 million impressions, 22,000 emoji downloads, and a lot of nostalgic moms and happy kids