Want more? You got it.

Here are some big ideas for some smaller brands.

Tri-City Valley Cats

Experiential: To convince New Yorkers to see the minor league Valley Cats, we put these "tickets" on parked cars near Yankee stadium on game days. After a day of spending a lot of money, spectators returned to find this, and a less expensive way to enjoy baseball. 

Results / Increased ticket sales and alarmed, relieved, and eventually happy customers.

Event / Print / Outdoor: Glove Up is a no-contact boxing gym. A major benefit? No one is going to punch you in the face. To help introduce themselves to their neighbors, we held a “The Only Time This Gym Will Ever See Blood” Drive. The event made boxing less intimidating, and we handed out flyers with free passes so attendees would come back for a workout.

Results / New memberships and some much-needed blood donations for the American Red Cross.

Max Hesh Skate Shop

Print: A local skate shop wanted to recruit a new generation of skaters—and get them to buy their boards at their store. To get local kids interested in sidewalk surfing, we decided to get them interested in the culture first.

Results / More foot traffic and more “I’m not mad, I’m just disappointed” parents.

BFresh Grocery Stores

Outdoor / Print / Social: BFresh was a new grocery store concept. To help them gain shoppers, we positioned them as a place where you can contain grocery multitudes. Shopping carts can be filled with kale and cupcakes. Non-dairy milk and Fruit Loops. Tofu and Yoo-hoo. Why? Because that’s how most of us humans really eat—healthy with a side of what the hell?

Results / Opening day was packed and one person said they felt “seen.” My job felt complete.