School the World

Video / Print / Social

With no budget, we created two fully-integrated campaigns: One was to raise awareness and donations for School the World, a non-profit that builds schools for kids in developing countries. The other was to convince U.S. teenagers (and their parents) to do the building.

Results / In just 1 week we got 7 MILLION views, enough small donations to build 10 new schools, and tons of volunteer interest. Also, this project changed my life. No big deal.