Staples

The Highlights

A LOT of campaigns, emails, social posts, catalogs, blogs, content, sales tools and websites were made during my time at Staples (my office supply knowledge is pretty much endless). But these projects were some of my faves.   

Social

B2C: Back to School

Back to School is THE season at Staples. And parents know that we can deliver on pencils, folders and backpacks. But what they didn’t know is that Staples has also has all of the cool, cute and must-have school supplies that kids not only need, but love.

Results / High engagement which led to increased brand awareness, online sales and happy students.

Radio

B2B: “The Office Offender” :60

Staples isn’t just about school supplies, we also stock businesses all over the country. To let new markets know, we created a radio spot that anyone who works in an office can relate to—all while offering up the tech, cleaning supplies, snacks and furniture our soon-to-be customers could need.

Results / Played during typical commuter hours in local markets—saw a lift B2B contract sales and decrease in office offenders (we assume).

SWAG

B2B: Trade Show Bag

To help businesses think of Staples for their office supply needs, we created and handed out free bags at industry trade shows.

Results / Increased B2B contract sales and helped countless trade show goers carry their armfuls of free stuff.