Staples

The Highlights

A LOT of campaigns, emails, social posts, catalogs, blogs, content, sales tools and websites were made during my time at Staples (my office supply knowledge is pretty much endless). But these projects were some of my faves.   

Social

B2C: Back to School

Back to School is THE season at Staples. And while parents know that we can deliver on pencils, folders and backpacks—what they didn’t know is that Staples has also has all the cool and cute stuff that makes getting on the bus worthwhile.

Results / High engagement which led to increased brand awareness, online sales and happy students.

Radio

B2B: “The Office Offender” :60

Staples isn’t just about school supplies, they also stock businesses all over the country. To let new markets know, we created a radio spot that anyone who works in an office can relate to—all while offering up the tech, cleaning supplies, snacks and furniture our soon-to-be customers probably need.

Results / Saw a lift in B2B contract sales and a decrease in people who microwave fish in the breakroom.

SWAG Bag

B2B: Trade Show Bag

To help businesses think of Staples for their office supply needs, we created and handed out free bags at industry trade shows for all their swag. Inside each bag there was a letter explaining all the ways Staples can help them “hold” it down at their business too.

Results / Increased B2B contract sales and helped so many grateful trade show-goers carry armfuls of free stuff.